m2r at IEFE 2014

For the first time, I decided to visit IEFE (International Exhibition and Forum for Education) in Riyadh. The exhibition was being held at Riyadh International Convention and Exhibition Centre, bizarrely, a place which few taxi drivers actually knew! Take note – it is no more that 30SAR  by taxi from Olaya, not the 60SAR that I was charged on the first day!

Riyadh Exhibition Centre

Riyadh Exhibition Centre

The event itself was marketed as an opportunity for international companies with a focus on education to interact and form partnerships with similar minded organisations from Saudi Arabia and the wider GCC. From what I witnessed, this seems to have been accomplished. Exhibitors included schools, colleges, universities, technology companies plus government entities and all were very welcoming and open to hearing about innovative services and products which could benefit them.

IEFE 2014

IEFE 2014

IEFE 2014

IEFE 2014

I was in attendance to promote our services, namely offering international support in reference to the recruitment and supply of Teachers and Trainers. Due to the high demand of these professionals in the Kingdom, I was very well received and made some excellent contacts. Being from the UK also helped, there is still a huge affinity with Great Britain and this did not go unnoticed. The UKTI stand was very popular and the staff manning it did a sterling job of promoting all the good things the country has to offer. I was privileged to have our brochures and new cast study on the stand too, this meant we were always at the forefront of all conversations regarding the supply of Teachers and Trainers into Saudi Arabia. I did receive some strong leads through visitors and also exhibitors approaching the stand too.

The wealth of information on the UKTI stand

The wealth of information on the UKTI stand

The wealth of information on the UKTI stand (including our brochures!)

The wealth of information on the UKTI stand (including our brochures!)

It was interesting to see the number of school children who came to the exhibition during the morning session, I am not overly sure what benefit (if any) they gained from this, apart from leaving with bag upon bag of pens, mugs and company literature, which I am sure they will read from cover to cover. I even witnessed one child pushing a shopping trolley as their arms could not carry the number of company products and goodies that they had procured.

Obviously I had my own agenda and if the contacts I made turn into business, then it will have been worthwhile.

If not, at least I will never run out of pens and mugs again.

Our brochure on the UKTI stand

Our brochure on the UKTI stand

Advertisements

Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: